LeadFlow User Guide

LeadFlow CRM User Guide

Your complete step-by-step guide to mastering LeadFlow CRM. Learn how to manage leads, close deals, track follow-ups, and grow your sales — all from one powerful platform.

15 min read 13 Sections
Login & Access

How to sign in and access your CRM dashboard.

1
Open the Login Page

Navigate to your LeadFlow CRM URL and click "Sign In" from the top navigation bar, or go directly to /login.php.

2
Enter Your Credentials

Type your Email Address and Password. Use the eye icon to reveal your password if needed. Click "Sign In".

3
You're In!

After successful login, you will be redirected to your Dashboard. The dashboard view varies based on your user role (Owner, Admin, Team Lead, or Agent).

Tip: If you've forgotten your password, contact your organization admin to reset it for you.
Dashboard Overview

Your command center — at-a-glance metrics and quick actions.

Owner / Admin Dashboard

See total leads, conversion rates, revenue stats, agent performance rankings, recent activities, and quick-action buttons. You get a bird's-eye view of your entire organization's sales pipeline.

Agent Dashboard

Agents see their assigned leads, pending follow-ups, tasks due today, and personal performance metrics. Everything is scoped to only the leads assigned to you.

Navigation: Use the left sidebar to navigate between modules. On mobile, tap the hamburger icon at the top to open the menu.
User Roles & Permissions

Understand the different access levels in LeadFlow CRM.

Owner Organization Owner

Full control — manage org settings, invite users, configure lead distribution rules, view all leads & reports, manage billing, and access all modules.

Admin Organization Admin

Similar to Owner but without billing management. Can manage team members, view all leads, configure assignment rules, and access reports.

TEAM LEAD Team Lead

Can view leads assigned to their team, manage pipeline, create deals and follow-ups, and access limited settings like lead assignment.

Agent Sales Agent

Can only view and work on leads assigned to them. Can update lead status, add notes, create follow-ups, manage personal tasks, and create deals on their leads.

Organization Settings

Configure your company profile and lead distribution mode.

1
Navigate to Settings

In the sidebar, click Org Settings under the Settings section. Only Owner and Admin roles can access this.

2
Edit Company Profile

Update your Organization Name, Contact Email, Phone, Website, Address and upload your Company Logo (JPG, PNG, WebP — max 2MB).

3
Set Lead Distribution Mode

Choose between:
Manual Assignment — You or admins manually assign incoming leads to agents.
Auto (Round Robin) — New leads are automatically distributed to available agents equally.

4
Save Changes

Click "Save Changes" to apply. Your Quick Info panel on the right shows your org status, total users, total leads, and creation date.

Team Management

Add, edit, and manage your sales team members.

1
Go to Team

Click "Team" in the sidebar under the Management section. You'll see a list of all team members with their roles, availability status, and lead counts.

2
Add a New Member

Click "+ Add User". Fill in Name, Email, Password, and select the Role (Admin, Team Lead, or Agent). Click Create User.

3
Toggle Availability

Each user has an Availability toggle. When set to Available, that agent will receive auto-assigned leads. Toggle to Unavailable when they're on leave or busy.

4
Edit or Remove

Use the Edit button to update a member's details or role. Use Delete to deactivate a user. Their leads remain in the system.

Lead Distribution & Assignment

Configure how leads are distributed to your team.

1
Create Assignment Rules

Go to Settings → Lead Assignment. Click "New Rule". Choose a rule type:
Round Robin — Automatically rotate leads among selected agents equally.
Source Based — Route leads from a specific source (Facebook, Website, etc.) to certain agents.
Manual — No automation; you assign leads yourself.

2
Select Agents

Tick the agents who should receive leads for this rule. Set the rule to Active and click "Create Rule".

3
Auto-Assign Unassigned Leads

If you have existing unassigned leads, use the "Auto-Assign" button in the stats panel to distribute them based on your active rules.

4
Reassign Leads Between Agents

Use the "Reassign Leads" section at the bottom. Select From Agent and To Agent, then click "Reassign All" to transfer all leads from one agent to another.

Important: Reassigning moves ALL leads from one agent to another. This action cannot be undone — use it carefully.
Managing Leads

View, filter, assign, and act on your leads.

1
View All Leads

Click "Leads" in the sidebar. You'll see a table with columns for Name, Phone, Status, Pipeline Stage, Priority, Source, Assigned Agent, Notes, and Actions.

2
Filter & Search

Use the filter bar at the top to narrow down leads by:
Search — Name, phone, or company
Status — Pipeline stage (New Lead, Contacted, Qualified, etc.)
Priority — 🔥 Hot, ☀️ Warm, ❄️ Cold
Source — Facebook Ads, Manual, Excel Import
Agent — Filter by assigned team member
Facebook Page — Filter leads from a specific FB page

3
Change Lead Status

Click the status badge (e.g., "New Lead") on any lead row. A dropdown will appear — select the new pipeline stage. The change is saved instantly.

4
Assign Lead to Agent

Click the agent name/avatar on any lead row. Select a new agent from the dropdown. Only Owners, Admins, and Team Leads can reassign leads.

5
Quick Actions

Each lead row has quick action buttons:
Call — Opens your phone dialer
WhatsApp — Opens WhatsApp chat with the lead
Add Note — Quick inline note
View Detail — Opens the full lead profile

6
Bulk Actions

Select multiple leads using checkboxes, then use the Bulk Actions Bar to:
• 🗑️ Delete Selected
• Change Status in bulk
Assign all selected leads to an agent

7
Export Leads

Click the "Export" button in the header to download leads as a CSV file. Your active filters will be applied to the export.

Add & Import Leads

Two ways to get leads into LeadFlow — manually or via Excel/CSV.

A
Manual Entry

Click "+ Add Lead" from the Leads page header. Fill in:
Name (required) & Phone (required)
• Email, Company, Source, Priority, Notes
• Assign to an agent and select a pipeline stage
Click "Save Lead".

B
Excel / CSV Import

Click "Import Leads" from the Leads page header. Your file must follow this format:

Name ✱Phone ✱EmailSourceNote
Rahul Sharma9876543210rahul@email.comWebsiteInterested

Supported formats: .csv .xls .xlsx. The first row must be a header row.

Tip: If you're having trouble with .xlsx files, save your Excel file as CSV (Comma Delimited) and upload the CSV instead.
Sales Pipeline (Kanban Board)

Visualize your entire sales process with drag-and-drop pipeline columns.

1
View the Pipeline

Click "Pipeline" in the sidebar. You'll see a Kanban-style board with columns for each stage (e.g., New Lead → Contacted → Qualified → Proposal → Negotiation → Won → Lost).

2
Drag & Drop Leads

Click and drag any lead card from one column to another to update its pipeline stage. The change is saved automatically via AJAX — no page reload needed!

3
Filter by Agent & Date

Use the filter bar at the top to see a specific agent's pipeline or leads within a date range. Click "Clear" to remove filters.

4
Unassigned Leads

Leads not yet assigned to any pipeline stage appear in the "Unassigned to Pipeline" section below the board. Drag them into the appropriate column.

Deals & Revenue

Track deal values, win rates, and revenue from qualified leads.

1
Revenue Stats

At the top of the Deals page, you'll see three summary cards: Won Revenue (closed deals), Pipeline Value (open deals), and Win Rate (conversion percentage).

2
Create a New Deal

Click "+ New Deal". Fill in the deal name, link it to a lead, set the deal value (₹), select a pipeline stage, set the expected close date, and assign an agent. Click Save.

3
Deal Statuses

Each deal has a status: Open, Won, or Lost. Mark a deal as Won or Lost from the deal view/edit page.

4
Filter & Search Deals

Use the search bar and filter dropdowns to find deals by status (Open / Won / Lost) or pipeline stage.

Follow-ups

Schedule, track, and complete follow-up reminders.

1
View Follow-ups

Click "Follow-ups" in the sidebar. Use the tab filters: Today, Upcoming, Overdue, Completed, All. The stat cards show today's count and overdue count.

2
Schedule a Follow-up

Use the form on the right side. Enter a Title, optionally link to a Lead, pick a Date & Time, set Priority (🔴 High, 🟡 Medium, 🔵 Low), and optionally add Notes. Click "Schedule".

3
Mark as Complete

Click the green ✓ checkmark button next to any pending follow-up to mark it as completed. Overdue follow-ups appear with a red icon.

Don't miss overdue follow-ups! They indicate leads that haven't been contacted on time. Check the "Overdue" tab daily.
Tasks

Create and manage action items for yourself or your team.

1
View Tasks

Click "Tasks" in the sidebar. Toggle between Pending and Completed using the buttons at the top. Tasks show the title, description, linked lead, due date, and assigned agent.

2
Complete a Task

Click the green "✓ Complete" button on any pending task. The task will move to the Completed view.

3
Calendar View

Click "Calendar" at the top to see a calendar view of all tasks with their due dates, making it easy to plan your week.

Tip: Tasks with overdue due dates are highlighted in red so you can prioritize them easily.
Notes & Activity

Record interactions and track lead engagement.

1
Quick Notes from Leads Table

In the Leads table, click the "Add Note" button on any row. Type your note in the popup and save — no page navigation needed.

2
Detailed Notes on Lead Profile

Open a lead's detail page by clicking their name or the arrow. Scroll down to the Notes & Timeline section to add detailed notes with timestamps.

3
Activity Log

Every action on a lead — status change, assignment, note added — is recorded in the Activity Timeline on the lead's profile page. This helps you trace the full engagement history.

Reports & Analytics

Track performance, revenue, and team productivity.

1
Access Reports

Click "Reports" in the sidebar. Use the Date Range filter (Today, Last 7 Days, This Month, Custom Range) and optionally filter by Agent.

2
Summary Cards

The top row shows key metrics: Total Leads, Converted Leads, Total Revenue, Overdue Follow-ups — with arrows showing trends.

3
Visual Charts

Reports include interactive charts:
Daily Lead Trend — Line chart of leads over time
Leads by Pipeline Stage — Doughnut chart
Leads by Source — Horizontal bar chart
Pipeline Values — Grouped bar chart of leads & deals per stage

4
Agent Performance Leaderboard

Admins can see the Agent Performance table with: Leads Assigned, Leads Contacted, Deals Won, Conversion Ratio, and Average Response Time. Identify top performers and areas for coaching.

5
Export Reports

Click the green "Export" button next to the Apply filter to download your report data as a file for sharing or offline analysis.

Need help? Contact your organization administrator.

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